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Two major events in 2018 made users super aware of how their data is being used. The Facebook–Cambridge Analytica data scandal made all the headlines and we were shocked at how our data was abused. After that, GDPR enforcement in May 2018 made EU users feel safer and in control. They now have to give consent for their data to be collected. On the other hand, while US consumers would...

Don't miss out on these trend-shaping June events in the digital marketing industry.June 3OPS 2019 The Ultimate Conference on Digital Media & Advertising OperationsNew York City, NYJune 4NY Tech Meet UpNew York City, NYJune 5Content Marketing Forum Presented by the Foundry & DigidayNew York City, NYJune 6Ad Age Inside PagesNew York City, NYJune 18CEW - The Social Media Storefront: Driving commerce through ContentNew York City, NYCome back for the scoop...

Influencer marketing is one of those topics in advertising that we never stop talking about. We keep asking the same question - does it work and how to make use of it? Studies show that customers are influenced by recommendations from trusted sources when making purchasing decisions. Two most important conditions are that you’re reaching your buyer persona and that the influencers you’re partnering with have a trustworthy relationship with...

This month is so exciting when it comes to Digital world. Don't miss out these trend-shaping events in digital marketing field for May. Check out our list!May 1 Adweek's 2019 Elevate Creativity New York City, NYMay 2 AdMonsters Webinar: Automating the Digital Direct Sale New York City, NYMay 8 Ad Monsters NYC Meetup: Internal Affairs - Partnering with Other Departments New York City, NYMay 9 Digiday Video Leaders New York City, NYMay 16 AdMonsters Webinar: Unlocking the Hidden Web...

First of all, let’s define the type of crisis we’re talking about. We want to cover all those situations that negatively affect a business’s reputation or its bottom line. As horrendous as natural disasters can get, we want to focus more on the type of crisis coming from factors more or less under company’s control, for example, a faulty product that has to be recalled, employee misconduct, conflicts with interest...

Are product reviews useful? Let's start with some hard and unbiased numbers! A March 2018 poll from shopper insights firm Field Agent unveiled that three-quarters of respondents surveyed cited product reviews as an essential purchase driver (eMarketer). Another research by eMarketer found that only 8.5% of global internet users don’t like recommendations when shopping digitally. If you’re looking to buy a book or a game, a beauty product or a...

Voice search is one of the hottest topics in marketing right now. As I come home from work and tell my TV to play “Orange is the New Black” or ask my phone for the “best 5 minutes abs workout”, I can understand why we’re all buzzing about the next big thing. However, as you start to get deeper into it, the main question is actually how big it is and when it is.How Loud...

Curious to know what are the major digital marketing events in April? We have the most comprehensive list!April 1011 The Definitive Digital Marketing Gathering – Digital SummitLos Angeles, CAApril 15Glossy Forum: The Beauty RevolutionNew York City, NYApril 23Ad Age Next: OTTNew York City, NYApril 24How To Win In China’s Beauty Market – CEWNew York City, NYApril 29Digital Content New Fronts IAB 2019New York City, NYApril 30Social Media Week: New...

As of January 2019, almost 4.4 billion people were active internet users and 3.5 billion were social media users (Statista). These numbers are showing the amazing potential of social media for brands. However, as the sheer volume of branded content posts is increasing, it’s becoming increasingly hard to reach users in a meaningful way and actually grow brand awareness. With changes in privacy concerns and social media algorithms, brands need...

No matter how good the ad or content that lead the users to your website is, the page that they land on is all the more important for the conversion. Landing pages are standalone web pages created with the conversion in mind. Advertisers will often ask why is the conversion rate low or bounce rate high, but this is something that publishers have no control of. Their task is to...

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