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In this day and age, it’s becoming increasingly difficult to be original and distinguishable from others. In the midst of mass production of ads keeping your brand above the others might seem like an impossible endeavor. On the other side, there are so many examples of campaigns that stuck with us years after they ran and maybe even made us regular customers of a brand. In an effort to learn...

Curious to know what are the major digital marketing events in September? We have the most comprehensive list!September 9AdAge Next: Direct-to-ConsumerNew York City, NYSeptember 18Marketing: In-AppNew York City, NYSeptember 23OMMA AwardsNew York City, NYSeptember 24EIS Awards: for Email Marketing ExcellenceNew York City, NYSeptember 24CEW Innovation on InstagramNew York City, NYCome back for the scoop on the most important events next month!...

Don't miss out on these trend-shaping August events in the digital marketing industry.August 7 AdAge –Ad Age Women To Watch Luncheon New York City, NYAugust 21 DigiDay – Advanced TV Leaders Dinner New York City, NYAugust 22 DigiDay – Advanced TV New York City, NYCome back for the scoop on the most important events next month!...

A lot of marketers focus on producing excellent content that brings users to their website and helps them create and maintain brand awareness. However, no matter how good the content is, if there are not enough views, ultimately, it becomes useless. While social media is the first and most apparent go-to place to promote content, email is one of the best ways to promote content to registered users. A lot...

Sometimes it feels like an ad has been following you all around the internet for days or months and even if you held the brand dear before, you start thinking can this please stop? On the other hand, the sole point of ads is for them to be seen by users and so many of them get completely ignored by the desired audience. So, what’s the middle ground? What’s the...

Two major events in 2018 made users super aware of how their data is being used. The Facebook–Cambridge Analytica data scandal made all the headlines and we were shocked at how our data was abused. After that, GDPR enforcement in May 2018 made EU users feel safer and in control. They now have to give consent for their data to be collected. On the other hand, while US consumers would...

Don't miss out on these trend-shaping June events in the digital marketing industry.June 3OPS 2019 The Ultimate Conference on Digital Media & Advertising OperationsNew York City, NYJune 4NY Tech Meet UpNew York City, NYJune 5Content Marketing Forum Presented by the Foundry & DigidayNew York City, NYJune 6Ad Age Inside PagesNew York City, NYJune 18CEW - The Social Media Storefront: Driving commerce through ContentNew York City, NYCome back for the scoop...

Influencer marketing is one of those topics in advertising that we never stop talking about. We keep asking the same question - does it work and how to make use of it? Studies show that customers are influenced by recommendations from trusted sources when making purchasing decisions. Two most important conditions are that you’re reaching your buyer persona and that the influencers you’re partnering with have a trustworthy relationship with...

This month is so exciting when it comes to Digital world. Don't miss out these trend-shaping events in digital marketing field for May. Check out our list!May 1 Adweek's 2019 Elevate Creativity New York City, NYMay 2 AdMonsters Webinar: Automating the Digital Direct Sale New York City, NYMay 8 Ad Monsters NYC Meetup: Internal Affairs - Partnering with Other Departments New York City, NYMay 9 Digiday Video Leaders New York City, NYMay 16 AdMonsters Webinar: Unlocking the Hidden Web...

First of all, let’s define the type of crisis we’re talking about. We want to cover all those situations that negatively affect a business’s reputation or its bottom line. As horrendous as natural disasters can get, we want to focus more on the type of crisis coming from factors more or less under company’s control, for example, a faulty product that has to be recalled, employee misconduct, conflicts with interest...

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