Publisher support teams can be a great addition to your business, but only if you pick the right people for the endeavor.Let us say you decided to stick to external help and not hire more people for your media business. Now, how do you choose the proper professionals? Let me tell you a story on how one of our clients found us, what dilemmas they had, and which questions they...
Tale of a modern superhero In order to commence a tale, one must have a protagonist. A protagonist is the one who is unavoidably responsible for each and every possible outcome of the story since the narrative revolves and builds up on his decisions and actions. This hero has great impact on other people’s lives as his deeds and thoughts are primarily observed, evaluated and (often) looked up to. On the...
Change is the only (inevitable) constant The unvarying ultimate goal of every successful media business is to secure partnerships with their existing clients while finding and attaining even more clients. More clients means more profit, but how will “the more, the merrier” slogan reflect on your workforce? Well, if you double your clients but aren’t considering to hire more staff, the most probable scenario goes like this: your employees will try to...
As a client manager, you're likely to encounter all sorts of great people, with whom you'll get to share amazing experiences. Said no one ever. The sad truth is that the person on the other side has a million problems, and they need you to be an easy solution. If your relationship is not going too well for whatever reason, try to pinpoint the problem and act accordingly. Here are...
The sun revolves around your best performing seller.It’s true! They have a say when the day starts and when the day ends.With revenue-centric company goals, it's all about who brings in the dough. Planners don’t bring in the dough - they are too busy in the back, right by the oven baking the bread, well for a little while at least.Until the unthinkable happens, they want to be in sales....
[mkdf_list_ordered]Make sure all team members can be locked in should the urgent requests arrive Buy love: send gifts to the clients to be on their good terms. If your team needs an extension on an RFP response, then make sure to shell out big time. Buy a coffee drip (it’s essential that caffeine flows straight through your veins) Keep ad ops team in an office lockdown until Q1. Important:...
Over the course of years in the online advertising industry, I was fortunate enough to work with some amazing mentors who groomed me for success. Here are some things I learned. Sales planners are cheerful and social. Why? Because they are connecting multiple teams and coordinating between them. Their hand anatomy has evolved in a way so it handles typing over 50 words per second on average, which has proven to...
Think about contentMake it a practice to tell people when they are doing a good job. It does wonders for goodwill and usually improves work quality. In addition to following the instructions for the type of letter being written, make sure your letter is clear and to the point. Introduce the subject of the letter; state it clearly and concisely. Offer the explanation, backing it up with facts. Be...
First impressionYour body shrieks before your lips can speak – the way you look and the way you move is more than 80 percent of someone’s first impression of you! You want to look confident and comfortable in the environment you’re in, and in order to look so, great posture, a heads-up look, a confident smile and a direct gaze are musts. “Smile!” is one of the top advices...
[mkdf_list_ordered]They throw a fit and tell everyone how their ad campaign is about to under-deliver. “The worst has happened. The world will end. The FroYo Fruit Salad Cyber Monday Special ad campaign is about to under-deliver.” They cry to AdOps on Skype and demand that ALL the other campaigns be paused because “their” campaign is about to under-deliver. Then they send their client a super charming note asking for...
