[mkdf_list_ordered]Make sure all team members can be locked in should the urgent requests arrive Buy love: send gifts to the clients to be on their good terms. If your team needs an extension on an RFP response, then make sure to shell out big time. Buy a coffee drip (it’s essential that caffeine flows straight through your veins) Keep ad ops team in an office lockdown until Q1. Important:...
Over the course of years in the online advertising industry, I was fortunate enough to work with some amazing mentors who groomed me for success. Here are some things I learned. Sales planners are cheerful and social. Why? Because they are connecting multiple teams and coordinating between them. Their hand anatomy has evolved in a way so it handles typing over 50 words per second on average, which has proven to...
[mkdf_list_ordered]They throw a fit and tell everyone how their ad campaign is about to under-deliver. “The worst has happened. The world will end. The FroYo Fruit Salad Cyber Monday Special ad campaign is about to under-deliver.” They cry to AdOps on Skype and demand that ALL the other campaigns be paused because “their” campaign is about to under-deliver. Then they send their client a super charming note asking for...
There are some clear areas in design that go against the laws of physics. Kinetics and position of the object don't quite mesh up here. For instance, we get client requests asking for an object to be centered while also being moved to the left at the same time. We can do it! No one else can, but we can and we have done it
I don’t care if I lose my social status and never get a date again, I really have to say why I like reporting. There are days at work when I just get in the zone and crank numbers all day long and I don’t mind, on the contrary, I LOVE IT! Numbers are easy to manipulate, you can easily show how campaign outperformed all the campaigns in the history of...
It’s Friday, the day when absolutely all the client campaigns go live. I’m patiently waiting on the Ad Ops team to confirm the launch, I want to ping them so badly but I can’t be like that annoying kid “Are we there yet, are we there yet”. So while I do have my Skype message to AdOps fully typed up and ready to go, I use my index finger to...
