Tim knew that this assignment waited for him when he came in on Monday, but that didn’t make it any less painful when he opened the folder with all the campaign reports. He’s working for a relatively new publisher, and things are heating up; they keep getting more and more clients. Tim was glad of course, but he didn’t look forward to working on a final results presentation for one...
Sitting at her desk on a late Tuesday afternoon, Amy was positively surprised by an RFP from the client she didn’t even chase. She rushed to open the attached RFP and after a couple minutes of reading, she closed her eyes and said: this is impossible to work with! Getting an irresistible high-demand RFP Amy works for a large publisher that serves as one of the top wedding planning destinations on the...
Well, this is just great, Alice was thinking while sitting at her desk well past 7 pm. She had just missed another family dinner! The publisher company where she worked as a campaign manager recorded a continuous growth over the past six months. She was glad that the business was flourishing, but her work just kept piling up and she wasn’t able to get everything done, not even with cutting corners....
January 11 brought a mild anxiety attack to all publishers and brands that heavily relied on Facebook to attract more audience. Mark Zuckerberg’s decision to change the news feed algorithm to prioritize friends and family posts over news and marketing content is a double-edged sword; while it helps people see more posts and shares of their friends and family, it can negatively affect smaller publishers and cause traffic decreases. Alex, an...
Publisher support teams can be a great addition to your business, but only if you pick the right people for the endeavor. Let us say you decided to stick to external help and not hire more people for your media business. Now, how do you choose the proper professionals? Let me tell you a story on how one of our clients found us, what dilemmas they had, and which questions they...
Tale of a modern superhero In order to commence a tale, one must have a protagonist. A protagonist is the one who is unavoidably responsible for each and every possible outcome of the story since the narrative revolves and builds up on his decisions and actions. This hero has great impact on other people’s lives as his deeds and thoughts are primarily observed, evaluated and (often) looked up to. On the...
Change is the only (inevitable) constant The unvarying ultimate goal of every successful media business is to secure partnerships with their existing clients while finding and attaining even more clients. More clients means more profit, but how will “the more, the merrier” slogan reflect on your workforce? Well, if you double your clients but aren’t considering to hire more staff, the most probable scenario goes like this: your employees will try to...
As a client manager, you're likely to encounter all sorts of great people, with whom you'll get to share amazing experiences. Said no one ever. The sad truth is that the person on the other side has a million problems, and they need you to be an easy solution. If your relationship is not going too well for whatever reason, try to pinpoint the problem and act accordingly. Here are...
The sun revolves around your best performing seller. It’s true! They have a say when the day starts and when the day ends. With revenue-centric company goals, it's all about who brings in the dough. Planners don’t bring in the dough - they are too busy in the back, right by the oven baking the bread, well for a little while at least. Until the unthinkable happens, they want to be in sales....
[mkdf_list_ordered] Make sure all team members can be locked in should the urgent requests arrive Buy love: send gifts to the clients to be on their good terms. If your team needs an extension on an RFP response, then make sure to shell out big time. Buy a coffee drip (it’s essential that caffeine flows straight through your veins) Keep ad ops team in an office lockdown until Q1. Important:...
