In this day and age, it’s becoming increasingly difficult to be original and distinguishable from others. In the midst of mass production of ads keeping your brand above the others might seem like an impossible endeavor. On the other side, there are so many examples of campaigns that stuck with us years after they ran and maybe even made us regular customers of a brand. In an effort to learn...
A lot of marketers focus on producing excellent content that brings users to their website and helps them create and maintain brand awareness. However, no matter how good the content is, if there are not enough views, ultimately, it becomes useless. While social media is the first and most apparent go-to place to promote content, email is one of the best ways to promote content to registered users. A lot...
Sometimes it feels like an ad has been following you all around the internet for days or months and even if you held the brand dear before, you start thinking can this please stop? On the other hand, the sole point of ads is for them to be seen by users and so many of them get completely ignored by the desired audience. So, what’s the middle ground? What’s the...
