6 Best Practices for Creating Effective Call-to-Actions
Alex was walking down the street, consumed by thoughts about the meeting he was going to have in the morning with an unsatisfied advertiser. As a campaign manager, he had to find a way to keep them happy and returning each quarter with more budget. The numbers didn’t tell a good story. Not a lot of users clicked on the advertiser’s ads, and the ones that did didn’t proceed to...
