call-to-action Tag

Alex was walking down the street, consumed by thoughts about the meeting he was going to have in the morning with an unsatisfied advertiser. As a campaign manager, he had to find a way to keep them happy and returning each quarter with more budget. The numbers didn’t tell a good story. Not a lot of users clicked on the advertiser’s ads, and the ones that did didn’t proceed to...

Erin had a pretty tough week. She was sitting at her desk on a Friday afternoon, waiting for the golden hour when she could get out of the office and put this exhausting week behind her.  She wanted to check her inbox before heading out, to make sure all her flagged emails were replied to. She got a new email – an advertisement. Well, great, she thought, this is all...

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