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eMedia Patch Blog

Influencer marketing is one of those topics in advertising that we never stop talking about. We keep asking the same question - does it work and how to make use of it? Studies show that customers are influenced by recommendations from trusted sources when making purchasing decisions. Two most important conditions are that you’re reaching your buyer persona and that the influencers you’re partnering with have a trustworthy relationship with...

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eMedia Patch Blog

First of all, let’s define the type of crisis we’re talking about. We want to cover all those situations that negatively affect a business’s reputation or its bottom line. As horrendous as natural disasters can get, we want to focus more on the type of crisis coming from factors more or less under company’s control, for example, a faulty product that has to be recalled, employee misconduct, conflicts with interest...

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eMedia Patch Blog

Are product reviews useful? Let's start with some hard and unbiased numbers! A March 2018 poll from shopper insights firm Field Agent unveiled that three-quarters of respondents surveyed cited product reviews as an essential purchase driver (eMarketer). Another research by eMarketer found that only 8.5% of global internet users don’t like recommendations when shopping digitally. If you’re looking to buy a book or a game, a beauty product or a...

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eMedia Patch Blog

As of January 2019, almost 4.4 billion people were active internet users and 3.5 billion were social media users (Statista). These numbers are showing the amazing potential of social media for brands. However, as the sheer volume of branded content posts is increasing, it’s becoming increasingly hard to reach users in a meaningful way and actually grow brand awareness. With changes in privacy concerns and social media algorithms, brands need...

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eMedia Patch Blog

No matter how good the ad or content that lead the users to your website is, the page that they land on is all the more important for the conversion. Landing pages are standalone web pages created with the conversion in mind. Advertisers will often ask why is the conversion rate low or bounce rate high, but this is something that publishers have no control of. Their task is to...

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eMedia Patch Blog

Erin had a pretty tough week. She was sitting at her desk on a Friday afternoon, waiting for the golden hour when she could get out of the office and put this exhausting week behind her.  She wanted to check her inbox before heading out, to make sure all her flagged emails were replied to. She got a new email – an advertisement. Well, great, she thought, this is all...

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