conversion Tag

Are product reviews useful? Let's start with some hard and unbiased numbers! A March 2018 poll from shopper insights firm Field Agent unveiled that three-quarters of respondents surveyed cited product reviews as an essential purchase driver (eMarketer). Another research by eMarketer found that only 8.5% of global internet users don’t like recommendations when shopping digitally. If you’re looking to buy a book or a game, a beauty product or a...

As of January 2019, almost 4.4 billion people were active internet users and 3.5 billion were social media users (Statista). These numbers are showing the amazing potential of social media for brands. However, as the sheer volume of branded content posts is increasing, it’s becoming increasingly hard to reach users in a meaningful way and actually grow brand awareness. With changes in privacy concerns and social media algorithms, brands need...

No matter how good the ad or content that lead the users to your website is, the page that they land on is all the more important for the conversion. Landing pages are standalone web pages created with the conversion in mind. Advertisers will often ask why is the conversion rate low or bounce rate high, but this is something that publishers have no control of. Their task is to...

Erin had a pretty tough week. She was sitting at her desk on a Friday afternoon, waiting for the golden hour when she could get out of the office and put this exhausting week behind her.  She wanted to check her inbox before heading out, to make sure all her flagged emails were replied to. She got a new email – an advertisement. Well, great, she thought, this is all...

Simple Share ButtonsShare this post:
Simple Share Buttons