Can You Provide a Personalized Experience Without Triggering Data Privacy Issues?
Two major events in 2018 made users super aware of how their data is being used. The Facebook–Cambridge Analytica data scandal made all the headlines and we were shocked at how our data was abused. After that, GDPR enforcement in May 2018 made EU users feel safer and in control. They now have to give consent for their data to be collected. On the other hand, while US consumers would...
