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eMedia Patch Blog

As users change their behavior, digital marketing has to adapt and follow the surviving and new trends, while abandoning practices that don’t yield results. Innovation in technology and digital channels shapes the road to consumers. Keeping an eye on future predictions and riding the wave of innovation before certain practices become over-used, not only explores the best ways to communicate with users but also positions brands as fearless leaders. As...

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eMedia Patch Blog

When it comes to purchase intent targeting strategy, pay per click advertising is the way to go. However, smaller businesses will often struggle with this model, losing dollars without remarkable results. The first step in determining the effectiveness of your campaign is to enable conversion tracking (Forbes 2018). While automatic bidding saves a lot of time, manual bidding gives you control on all levels to allocate your budget towards strategies...

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eMedia Patch Blog

[mkdf_list_ordered] Make sure all team members can be locked in should the urgent requests arrive Buy love: send gifts to the clients to be on their good terms. If your team needs an extension on an RFP response, then make sure to shell out big time. Buy a coffee drip (it’s essential that caffeine flows straight through your veins) Keep ad ops team in an office lockdown until Q1. Important:...

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eMedia Patch Blog

[mkdf_list_ordered] They throw a fit and tell everyone how their ad campaign is about to under-deliver. “The worst has happened. The world will end. The FroYo Fruit Salad Cyber Monday Special ad campaign is about to under-deliver.” They cry to AdOps on Skype and demand that ALL the other campaigns be paused because “their” campaign is about to under-deliver. Then they send their client a super charming note asking for...

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eMedia Patch Blog

I don’t care if I lose my social status and never get a date again, I really have to say why I like reporting. There are days at work when I just get in the zone and crank numbers all day long and I don’t mind, on the contrary, I LOVE IT! Numbers are easy to manipulate, you can easily show how campaign outperformed all the campaigns in the history of...

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eMedia Patch Blog

It’s Friday, the day when absolutely all the client campaigns go live. I’m patiently waiting on the Ad Ops team to confirm the launch, I want to ping them so badly but I can’t be like that annoying kid “Are we there yet, are we there yet”. So while I do have my Skype message to AdOps fully typed up and ready to go, I use my index finger to...

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