Digital marketing Tag

Influencer marketing is one of those topics in advertising that we never stop talking about. We keep asking the same question - does it work and how to make use of it? Studies show that customers are influenced by recommendations from trusted sources when making purchasing decisions. Two most important conditions are that you’re reaching your buyer persona and that the influencers you’re partnering with have a trustworthy relationship with...

This month is so exciting when it comes to Digital world. Don't miss out these trend-shaping events in digital marketing field for May. Check out our list!May 1 Adweek's 2019 Elevate Creativity New York City, NYMay 2 AdMonsters Webinar: Automating the Digital Direct Sale New York City, NYMay 8 Ad Monsters NYC Meetup: Internal Affairs - Partnering with Other Departments New York City, NYMay 9 Digiday Video Leaders New York City, NYMay 16 AdMonsters Webinar: Unlocking the Hidden Web...

First of all, let’s define the type of crisis we’re talking about. We want to cover all those situations that negatively affect a business’s reputation or its bottom line. As horrendous as natural disasters can get, we want to focus more on the type of crisis coming from factors more or less under company’s control, for example, a faulty product that has to be recalled, employee misconduct, conflicts with interest...

Curious to know what are the major digital marketing events in April? We have the most comprehensive list!April 1011 The Definitive Digital Marketing Gathering – Digital SummitLos Angeles, CAApril 15Glossy Forum: The Beauty RevolutionNew York City, NYApril 23Ad Age Next: OTTNew York City, NYApril 24How To Win In China’s Beauty Market – CEWNew York City, NYApril 29Digital Content New Fronts IAB 2019New York City, NYApril 30Social Media Week: New...

If anyone doubted that multichannel marketing is the optimal advertising strategy, 2018 surely convinced that one person. Not only did Google again make a huge change in its algorithm with mobile-first indexing, but GDPR and the Facebook Cambridge Analytica scandal also impacted the way data is collected and used. What if Facebook disappeared scenario almost happened and users got harder to reach and define. Digital advertising is moving at the...

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