Digital marketing Tag

A lot of marketers focus on producing excellent content that brings users to their website and helps them create and maintain brand awareness. However, no matter how good the content is, if there are not enough views, ultimately, it becomes useless. While social media is the first and most apparent go-to place to promote content, email is one of the best ways to promote content to registered users. A lot...

Sometimes it feels like an ad has been following you all around the internet for days or months and even if you held the brand dear before, you start thinking can this please stop? On the other hand, the sole point of ads is for them to be seen by users and so many of them get completely ignored by the desired audience. So, what’s the middle ground? What’s the...

Two major events in 2018 made users super aware of how their data is being used. The Facebook–Cambridge Analytica data scandal made all the headlines and we were shocked at how our data was abused. After that, GDPR enforcement in May 2018 made EU users feel safer and in control. They now have to give consent for their data to be collected. On the other hand, while US consumers would...

Don't miss out on these trend-shaping June events in the digital marketing industry.June 3OPS 2019 The Ultimate Conference on Digital Media & Advertising OperationsNew York City, NYJune 4NY Tech Meet UpNew York City, NYJune 5Content Marketing Forum Presented by the Foundry & DigidayNew York City, NYJune 6Ad Age Inside PagesNew York City, NYJune 18CEW - The Social Media Storefront: Driving commerce through ContentNew York City, NYCome back for the scoop...

Influencer marketing is one of those topics in advertising that we never stop talking about. We keep asking the same question - does it work and how to make use of it? Studies show that customers are influenced by recommendations from trusted sources when making purchasing decisions. Two most important conditions are that you’re reaching your buyer persona and that the influencers you’re partnering with have a trustworthy relationship with...

This month is so exciting when it comes to Digital world. Don't miss out these trend-shaping events in digital marketing field for May. Check out our list!May 1 Adweek's 2019 Elevate Creativity New York City, NYMay 2 AdMonsters Webinar: Automating the Digital Direct Sale New York City, NYMay 8 Ad Monsters NYC Meetup: Internal Affairs - Partnering with Other Departments New York City, NYMay 9 Digiday Video Leaders New York City, NYMay 16 AdMonsters Webinar: Unlocking the Hidden Web...

First of all, let’s define the type of crisis we’re talking about. We want to cover all those situations that negatively affect a business’s reputation or its bottom line. As horrendous as natural disasters can get, we want to focus more on the type of crisis coming from factors more or less under company’s control, for example, a faulty product that has to be recalled, employee misconduct, conflicts with interest...

Curious to know what are the major digital marketing events in April? We have the most comprehensive list!April 1011 The Definitive Digital Marketing Gathering – Digital SummitLos Angeles, CAApril 15Glossy Forum: The Beauty RevolutionNew York City, NYApril 23Ad Age Next: OTTNew York City, NYApril 24How To Win In China’s Beauty Market – CEWNew York City, NYApril 29Digital Content New Fronts IAB 2019New York City, NYApril 30Social Media Week: New...

If anyone doubted that multichannel marketing is the optimal advertising strategy, 2018 surely convinced that one person. Not only did Google again make a huge change in its algorithm with mobile-first indexing, but GDPR and the Facebook Cambridge Analytica scandal also impacted the way data is collected and used. What if Facebook disappeared scenario almost happened and users got harder to reach and define. Digital advertising is moving at the...

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