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As users change their behavior, digital marketing has to adapt and follow the surviving and new trends, while abandoning practices that don’t yield results. Innovation in technology and digital channels shapes the road to consumers. Keeping an eye on future predictions and riding the wave of innovation before certain practices become over-used, not only explores the best ways to communicate with users but also positions brands as fearless leaders. As...

Erin had a pretty tough week. She was sitting at her desk on a Friday afternoon, waiting for the golden hour when she could get out of the office and put this exhausting week behind her.  She wanted to check her inbox before heading out, to make sure all her flagged emails were replied to. She got a new email – an advertisement. Well, great, she thought, this is all...

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