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As of January 2019, almost 4.4 billion people were active internet users and 3.5 billion were social media users (Statista). These numbers are showing the amazing potential of social media for brands. However, as the sheer volume of branded content posts is increasing, it’s becoming increasingly hard to reach users in a meaningful way and actually grow brand awareness. With changes in privacy concerns and social media algorithms, brands need...

No matter how good the ad or content that lead the users to your website is, the page that they land on is all the more important for the conversion. Landing pages are standalone web pages created with the conversion in mind. Advertisers will often ask why is the conversion rate low or bounce rate high, but this is something that publishers have no control of. Their task is to...

Before we get into all the juicy details, let’s first define native advertising. While it’s often mistaken with content advertising, it’s not necessarily the same thing. Native ads need to align with the organic content of a website, mimicking the tone and providing the value that the audience of that website expects. While traditional and programmatic media buying are still widespread, ad blocking and banner blindness are increasingly becoming a problem...

As users change their behavior, digital marketing has to adapt and follow the surviving and new trends, while abandoning practices that don’t yield results. Innovation in technology and digital channels shapes the road to consumers. Keeping an eye on future predictions and riding the wave of innovation before certain practices become over-used, not only explores the best ways to communicate with users but also positions brands as fearless leaders. As...

Kyle is browsing one of his favorite sports websites. He's reading about the new marathon that he'd like to participate in. Suddenly, there it is! In the middle of the article, an ad jumps up at him. It's showing a pair of running sneakers with a special discount just for him. Kyle isn't annoyed by this because wouldn't you know it, he's actually in need of a new pair. He...

Alice just got a new office job. She was sitting at her desk, thinking that she’ll really need to start working out more now that she’ll be sedentary for half a day. Having her trusty smartphone always with her made it easy to find a popular app that has everything she'll need to organize her exercises and lead her through the process. She also thinks that with a job, she’s...

 Extraordinary Symbiosis of Word of Mouth and Social Media Let's talk about Lauren. Lauren is a millennial who loves animals, singing, and hanging out with friends. You can rarely see her without a smartphone in her hand, as if it was surgically attached to her, replacing her mouth as the main way of communication. You know, pretty standard stuff. At the moment, she's typing down a message to her close friend...

  January 11 brought a mild anxiety attack to all publishers and brands that heavily relied on Facebook to attract more audience. Mark Zuckerberg’s decision to change the news feed algorithm to prioritize friends and family posts over news and marketing content is a double-edged sword; while it helps people see more posts and shares of their friends and family, it can negatively affect smaller publishers and cause traffic decreases. Alex, an...

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