Everything You Need to Know About Frequency Capping in Order to Keep Your Brand Top-of-Mind While Avoiding Saturation
Sometimes it feels like an ad has been following you all around the internet for days or months and even if you held the brand dear before, you start thinking can this please stop? On the other hand, the sole point of ads is for them to be seen by users and so many of them get completely ignored by the desired audience. So, what’s the middle ground? What’s the...
