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When it comes to purchase intent targeting strategy, pay per click advertising is the way to go. However, smaller businesses will often struggle with this model, losing dollars without remarkable results. The first step in determining the effectiveness of your campaign is to enable conversion tracking (Forbes 2018). While automatic bidding saves a lot of time, manual bidding gives you control on all levels to allocate your budget towards strategies...

As a brand selling to clients, you should never ask: what can we do to make it look like we care, you should ask: what can we do to show our clients that we care? Cue in Dove's brilliant Real Beauty Sketches that parallels how we perceive ourselves and how others perceive us. An artist drew women based on their own description and based on the description of a stranger....

Publisher support teams can be a great addition to your business, but only if you pick the right people for the endeavor.Let us say you decided to stick to external help and not hire more people for your media business. Now, how do you choose the proper professionals? Let me tell you a story on how one of our clients found us, what dilemmas they had, and which questions they...

Tale of a modern superhero In order to commence a tale, one must have a protagonist. A protagonist is the one who is unavoidably responsible for each and every possible outcome of the story since the narrative revolves and builds up on his decisions and actions. This hero has great impact on other people’s lives as his deeds and thoughts are primarily observed, evaluated and (often) looked up to. On the...

Change is the only (inevitable) constant The unvarying ultimate goal of every successful media business is to secure partnerships with their existing clients while finding and attaining even more clients. More clients means more profit, but how will “the more, the merrier” slogan reflect on your workforce? Well, if you double your clients but aren’t considering to hire more staff, the most probable scenario goes like this: your employees will try to...

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