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eMedia Patch Blog

This month is so exciting when it comes to Digital world. Don't miss out these trend-shaping events in digital marketing field for June. Check out our list! June 2 Digiday+ Talks: How to Prepare for the Future of Work June 4 AdWeek The Future of Content in an Omni-Channel World June 10-12 Digiday Programmatic Marketing Summit LIVE June 11-12 MediaPost Publishing Insider Summit June 15 AdAge The Future of Creativity June 18 AdWeek Elevate: Creativity and Experiental June 24-26 Digiday Publishing Summit LIVE Come...

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eMedia Patch Blog

May is just around the corner, and we couldn't be any more excited about the warmer weather and these fantastic, insightful May webinars! Which ones are gonna find their way into your calendars? May 6 Inspiring Gen Z Beauty Consumers Through Visual Search - Online   May 11 - 13 Digiday Future of TV Summit LIVE - Online   May 20 Day of Digital - Online   May 28 Digital Intelligence with Google - Online   Come back for the scoop on the...

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eMedia Patch Blog

Don't miss out on these trend-shaping March events in the digital marketing industry. March 4 - 5Challenger Brands Summit, a Brandweek event New York City, NYMarch11Most Innovative Educators New York City, NYMarch19Adweek ElevateNew York City, NYMarch25 - 27Digiday Publishing Summit Vail,COMarch26Ad Age Inside PagesLos Angeles,CA Come back for the scoop on the most important events next month!   ...

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eMedia Patch Blog

This month is so exciting when it comes to Digital world. Don't miss out these trend-shaping events in digital marketing field for February. Check out our list! February 1AdAge: Ad Age Best Places to Work 2020 reportsNew York City, NYFebruary 3CEW: How e.l.f. Took Tik Tok by StormNew York City, NYFebruary 6AdAge - Ad Age Next: Health & WellnessNew York City, NYFebruary 7CEW - State of the Beauty Industry 2020New York...

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eMedia Patch Blog

This month is so exciting when it comes to Digital world. Don't miss out these trend-shaping events in digital marketing field for May. Check out our list! May 1 Adweek's 2019 Elevate Creativity New York City, NY May 2 AdMonsters Webinar: Automating the Digital Direct Sale New York City, NY May 8 Ad Monsters NYC Meetup: Internal Affairs - Partnering with Other Departments New York City, NY May 9 Digiday Video Leaders New York City, NY May 16 AdMonsters Webinar: Unlocking the Hidden Web...

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eMedia Patch Blog

No matter how good the ad or content that lead the users to your website is, the page that they land on is all the more important for the conversion. Landing pages are standalone web pages created with the conversion in mind. Advertisers will often ask why is the conversion rate low or bounce rate high, but this is something that publishers have no control of. Their task is to...

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eMedia Patch Blog

Before we get into all the juicy details, let’s first define native advertising. While it’s often mistaken with content advertising, it’s not necessarily the same thing. Native ads need to align with the organic content of a website, mimicking the tone and providing the value that the audience of that website expects. While traditional and programmatic media buying are still widespread, ad blocking and banner blindness are increasingly becoming a...

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eMedia Patch Blog

As users change their behavior, digital marketing has to adapt and follow the surviving and new trends, while abandoning practices that don’t yield results. Innovation in technology and digital channels shapes the road to consumers. Keeping an eye on future predictions and riding the wave of innovation before certain practices become over-used, not only explores the best ways to communicate with users but also positions brands as fearless leaders. As...

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eMedia Patch Blog

As a brand selling to clients, you should never ask: what can we do to make it look like we care, you should ask: what can we do to show our clients that we care? Cue in Dove's brilliant Real Beauty Sketches that parallels how we perceive ourselves and how others perceive us. An artist drew women based on their own description and based on the description of a stranger....

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eMedia Patch Blog

As time progresses so do the Google Search algorithms. The days when it was enough to dump a lot of keywords into content in order to rank high are long gone. While writers might fear that writing for search engines means that they’ll have to take away from the natural flow of user-oriented writing, this is far from the truth. The ranking factors are more and more focused on what...

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