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eMedia Patch Blog

Influencer marketing is one of those topics in advertising that we never stop talking about. We keep asking the same question - does it work and how to make use of it? Studies show that customers are influenced by recommendations from trusted sources when making purchasing decisions. Two most important conditions are that you’re reaching your buyer persona and that the influencers you’re partnering with have a trustworthy relationship with...

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eMedia Patch Blog

First of all, let’s define the type of crisis we’re talking about. We want to cover all those situations that negatively affect a business’s reputation or its bottom line. As horrendous as natural disasters can get, we want to focus more on the type of crisis coming from factors more or less under company’s control, for example, a faulty product that has to be recalled, employee misconduct, conflicts with interest...

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eMedia Patch Blog

Are product reviews useful? Let's start with some hard and unbiased numbers! A March 2018 poll from shopper insights firm Field Agent unveiled that three-quarters of respondents surveyed cited product reviews as an essential purchase driver (eMarketer). Another research by eMarketer found that only 8.5% of global internet users don’t like recommendations when shopping digitally. If you’re looking to buy a book or a game, a beauty product or a...

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eMedia Patch Blog

No matter how good the ad or content that lead the users to your website is, the page that they land on is all the more important for the conversion. Landing pages are standalone web pages created with the conversion in mind. Advertisers will often ask why is the conversion rate low or bounce rate high, but this is something that publishers have no control of. Their task is to...

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eMedia Patch Blog

As a brand selling to clients, you should never ask: what can we do to make it look like we care, you should ask: what can we do to show our clients that we care? Cue in Dove's brilliant Real Beauty Sketches that parallels how we perceive ourselves and how others perceive us. An artist drew women based on their own description and based on the description of a stranger....

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eMedia Patch Blog

As time progresses so do the Google Search algorithms. The days when it was enough to dump a lot of keywords into content in order to rank high are long gone. While writers might fear that writing for search engines means that they’ll have to take away from the natural flow of user-oriented writing, this is far from the truth. The ranking factors are more and more focused on what...

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eMedia Patch Blog

Kyle is browsing one of his favorite sports websites. He's reading about the new marathon that he'd like to participate in. Suddenly, there it is! In the middle of the article, an ad jumps up at him. It's showing a pair of running sneakers with a special discount just for him. Kyle isn't annoyed by this because wouldn't you know it, he's actually in need of a new pair. He...

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eMedia Patch Blog

Alice just got a new office job. She was sitting at her desk, thinking that she’ll really need to start working out more now that she’ll be sedentary for half a day. Having her trusty smartphone always with her made it easy to find a popular app that has everything she'll need to organize her exercises and lead her through the process. She also thinks that with a job, she’s...

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eMedia Patch Blog

 Extraordinary Symbiosis of Word of Mouth and Social Media   Let's talk about Lauren. Lauren is a millennial who loves animals, singing, and hanging out with friends. You can rarely see her without a smartphone in her hand, as if it was surgically attached to her, replacing her mouth as the main way of communication. You know, pretty standard stuff. At the moment, she's typing down a message to her close friend...

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eMedia Patch Blog

There goes another good one, Charlie thought as Aimee was cleaning up her desk. She was with them for a year, and if Charlie was honest, it would be pretty hard to replace her. They ended their cooperation on friendly terms. Aimee was honest about the reasons for her notice – the conditions that the other company offered her were better. While Charlie’s publishing company was growing, he still wasn’t...

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