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It seemed to Maya, the product director of the Crisp Tech company, that nobody slept for days. And yet everyone was happy and smiling – their new app was ready to hit the market! Not only did they manage to build out a perfect shopping assistant app that Maya was sure buyers everywhere would use, they also managed to put in place what seemed like a bulletproof marketing strategy that...

“I know what you’re thinking,” says the young man. Craig is his name if Adam remembers correctly. Well, I seriously doubt that Craig, Adam thinks to himself. He’s had nothing but headaches since he decided to start interviewing agencies to outsource support for his new business. He felt like inventing the app and perfecting it was easier than having all these endless meetings. It seemed that all these people knew...

As soon as he got in the morning, Matt was greeted by a nasty client email saying how disappointed they are by video ad performance for their latest campaign. Ouch! What a way to start a Friday morning. Working for a large healthy living publisher he had a fair share of emails like these, but those are the ones you never get used to. The client was asking for inputs on how...

Gary is a media manager of a large auto company which recently issued an RFP for a Q4 campaign. Aimed at promoting a new flagship model, the campaign has a hefty budget attached to it, meaning his calendar was packed with sales meetings.Halfway through the day, he couldn't help but notice he's feeling tired and under the weather, almost as if these meetings were sucking the life out of his...

Tim knew that this assignment waited for him when he came in on Monday, but that didn’t make it any less painful when he opened the folder with all the campaign reports. He’s working for a relatively new publisher, and things are heating up; they keep getting more and more clients. Tim was glad of course, but he didn’t look forward to working on a final results presentation for one...

Sitting at her desk on a late Tuesday afternoon, Amy was positively surprised by an RFP from the client she didn’t even chase. She rushed to open the attached RFP and after a couple minutes of reading, she closed her eyes and said: this is impossible to work with!Getting an irresistible high-demand RFPAmy works for a large publisher that serves as one of the top wedding planning destinations on the...

Well, this is just great, Alice was thinking while sitting at her desk well past 7 pm. She had just missed another family dinner! The publisher company where she worked as a campaign manager recorded a continuous growth over the past six months. She was glad that the business was flourishing, but her work just kept piling up and she wasn’t able to get everything done, not even with cutting corners....

  January 11 brought a mild anxiety attack to all publishers and brands that heavily relied on Facebook to attract more audience. Mark Zuckerberg’s decision to change the news feed algorithm to prioritize friends and family posts over news and marketing content is a double-edged sword; while it helps people see more posts and shares of their friends and family, it can negatively affect smaller publishers and cause traffic decreases. Alex, an...

Tale of a modern superhero In order to commence a tale, one must have a protagonist. A protagonist is the one who is unavoidably responsible for each and every possible outcome of the story since the narrative revolves and builds up on his decisions and actions. This hero has great impact on other people’s lives as his deeds and thoughts are primarily observed, evaluated and (often) looked up to. On the...

Change is the only (inevitable) constant The unvarying ultimate goal of every successful media business is to secure partnerships with their existing clients while finding and attaining even more clients. More clients means more profit, but how will “the more, the merrier” slogan reflect on your workforce? Well, if you double your clients but aren’t considering to hire more staff, the most probable scenario goes like this: your employees will try to...

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