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Replacement Solutions Tag

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eMedia Patch Blog

First of all, let’s define the type of crisis we’re talking about. We want to cover all those situations that negatively affect a business’s reputation or its bottom line. As horrendous as natural disasters can get, we want to focus more on the type of crisis coming from factors more or less under company’s control, for example, a faulty product that has to be recalled, employee misconduct, conflicts with interest...

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eMedia Patch Blog

Are product reviews useful? Let's start with some hard and unbiased numbers! A March 2018 poll from shopper insights firm Field Agent unveiled that three-quarters of respondents surveyed cited product reviews as an essential purchase driver (eMarketer). Another research by eMarketer found that only 8.5% of global internet users don’t like recommendations when shopping digitally. If you’re looking to buy a book or a game, a beauty product or a...

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eMedia Patch Blog

As of January 2019, almost 4.4 billion people were active internet users and 3.5 billion were social media users (Statista). These numbers are showing the amazing potential of social media for brands. However, as the sheer volume of branded content posts is increasing, it’s becoming increasingly hard to reach users in a meaningful way and actually grow brand awareness. With changes in privacy concerns and social media algorithms, brands need...

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eMedia Patch Blog

No matter how good the ad or content that lead the users to your website is, the page that they land on is all the more important for the conversion. Landing pages are standalone web pages created with the conversion in mind. Advertisers will often ask why is the conversion rate low or bounce rate high, but this is something that publishers have no control of. Their task is to...

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eMedia Patch Blog

Before we get into all the juicy details, let’s first define native advertising. While it’s often mistaken with content advertising, it’s not necessarily the same thing. Native ads need to align with the organic content of a website, mimicking the tone and providing the value that the audience of that website expects. While traditional and programmatic media buying are still widespread, ad blocking and banner blindness are increasingly becoming a...

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eMedia Patch Blog

When it comes to purchase intent targeting strategy, pay per click advertising is the way to go. However, smaller businesses will often struggle with this model, losing dollars without remarkable results. The first step in determining the effectiveness of your campaign is to enable conversion tracking (Forbes 2018). While automatic bidding saves a lot of time, manual bidding gives you control on all levels to allocate your budget towards strategies...

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eMedia Patch Blog

As a brand selling to clients, you should never ask: what can we do to make it look like we care, you should ask: what can we do to show our clients that we care? Cue in Dove's brilliant Real Beauty Sketches that parallels how we perceive ourselves and how others perceive us. An artist drew women based on their own description and based on the description of a stranger....

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eMedia Patch Blog

As time progresses so do the Google Search algorithms. The days when it was enough to dump a lot of keywords into content in order to rank high are long gone. While writers might fear that writing for search engines means that they’ll have to take away from the natural flow of user-oriented writing, this is far from the truth. The ranking factors are more and more focused on what...

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eMedia Patch Blog

Kyle is browsing one of his favorite sports websites. He's reading about the new marathon that he'd like to participate in. Suddenly, there it is! In the middle of the article, an ad jumps up at him. It's showing a pair of running sneakers with a special discount just for him. Kyle isn't annoyed by this because wouldn't you know it, he's actually in need of a new pair. He...

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eMedia Patch Blog

Alice just got a new office job. She was sitting at her desk, thinking that she’ll really need to start working out more now that she’ll be sedentary for half a day. Having her trusty smartphone always with her made it easy to find a popular app that has everything she'll need to organize her exercises and lead her through the process. She also thinks that with a job, she’s...

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