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[mkdf_list_ordered] They throw a fit and tell everyone how their ad campaign is about to under-deliver. “The worst has happened. The world will end. The FroYo Fruit Salad Cyber Monday Special ad campaign is about to under-deliver.” They cry to AdOps on Skype and demand that ALL the other campaigns be paused because “their” campaign is about to under-deliver. Then they send their client a super charming note asking for...

I don’t care if I lose my social status and never get a date again, I really have to say why I like reporting. There are days at work when I just get in the zone and crank numbers all day long and I don’t mind, on the contrary, I LOVE IT! Numbers are easy to manipulate, you can easily show how campaign outperformed all the campaigns in the history of...

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