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eMedia Patch Blog

If anyone doubted that multichannel marketing is the optimal advertising strategy, 2018 surely convinced that one person. Not only did Google again make a huge change in its algorithm with mobile-first indexing, but GDPR and the Facebook Cambridge Analytica scandal also impacted the way data is collected and used. What if Facebook disappeared scenario almost happened and users got harder to reach and define. Digital advertising is moving at the...

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eMedia Patch Blog

As users change their behavior, digital marketing has to adapt and follow the surviving and new trends, while abandoning practices that don’t yield results. Innovation in technology and digital channels shapes the road to consumers. Keeping an eye on future predictions and riding the wave of innovation before certain practices become over-used, not only explores the best ways to communicate with users but also positions brands as fearless leaders. As...

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eMedia Patch Blog

When it comes to purchase intent targeting strategy, pay per click advertising is the way to go. However, smaller businesses will often struggle with this model, losing dollars without remarkable results. The first step in determining the effectiveness of your campaign is to enable conversion tracking (Forbes 2018). While automatic bidding saves a lot of time, manual bidding gives you control on all levels to allocate your budget towards strategies...

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eMedia Patch Blog

As a brand selling to clients, you should never ask: what can we do to make it look like we care, you should ask: what can we do to show our clients that we care? Cue in Dove's brilliant Real Beauty Sketches that parallels how we perceive ourselves and how others perceive us. An artist drew women based on their own description and based on the description of a stranger....

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eMedia Patch Blog

Alex was walking down the street, consumed by thoughts about the meeting he was going to have in the morning with an unsatisfied advertiser. As a campaign manager, he had to find a way to keep them happy and returning each quarter with more budget. The numbers didn’t tell a good story. Not a lot of users clicked on the advertiser’s ads, and the ones that did didn’t proceed to...

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eMedia Patch Blog

It seemed to Maya, the product director of the Crisp Tech company, that nobody slept for days. And yet everyone was happy and smiling – their new app was ready to hit the market! Not only did they manage to build out a perfect shopping assistant app that Maya was sure buyers everywhere would use, they also managed to put in place what seemed like a bulletproof marketing strategy that...

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eMedia Patch Blog

“I know what you’re thinking,” says the young man. Craig is his name if Adam remembers correctly. Well, I seriously doubt that Craig, Adam thinks to himself. He’s had nothing but headaches since he decided to start interviewing agencies to outsource support for his new business. He felt like inventing the app and perfecting it was easier than having all these endless meetings. It seemed that all these people knew...

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eMedia Patch Blog

As soon as he got in the morning, Matt was greeted by a nasty client email saying how disappointed they are by video ad performance for their latest campaign. Ouch! What a way to start a Friday morning. Working for a large healthy living publisher he had a fair share of emails like these, but those are the ones you never get used to. The client was asking for inputs on how...

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eMedia Patch Blog

Gary is a media manager of a large auto company which recently issued an RFP for a Q4 campaign. Aimed at promoting a new flagship model, the campaign has a hefty budget attached to it, meaning his calendar was packed with sales meetings. Halfway through the day, he couldn't help but notice he's feeling tired and under the weather, almost as if these meetings were sucking the life out of his...

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eMedia Patch Blog

Tim knew that this assignment waited for him when he came in on Monday, but that didn’t make it any less painful when he opened the folder with all the campaign reports. He’s working for a relatively new publisher, and things are heating up; they keep getting more and more clients. Tim was glad of course, but he didn’t look forward to working on a final results presentation for one...

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