Voice search is one of the hottest topics in marketing right now. As I come home from work and tell my TV to play “Orange is the New Black” or ask my phone for the “best 5 minutes abs workout”, I can understand why we’re all buzzing about the next big thing. However, as you start to get deeper into it, the main question is actually how big it is...
As of January 2019, almost 4.4 billion people were active internet users and 3.5 billion were social media users (Statista). These numbers are showing the amazing potential of social media for brands. However, as the sheer volume of branded content posts is increasing, it’s becoming increasingly hard to reach users in a meaningful way and actually grow brand awareness. With changes in privacy concerns and social media algorithms, brands need...
No matter how good the ad or content that lead the users to your website is, the page that they land on is all the more important for the conversion. Landing pages are standalone web pages created with the conversion in mind. Advertisers will often ask why is the conversion rate low or bounce rate high, but this is something that publishers have no control of. Their task is to...
Before we get into all the juicy details, let’s first define native advertising. While it’s often mistaken with content advertising, it’s not necessarily the same thing. Native ads need to align with the organic content of a website, mimicking the tone and providing the value that the audience of that website expects. While traditional and programmatic media buying are still widespread, ad blocking and banner blindness are increasingly becoming a...
As time progresses so do the Google Search algorithms. The days when it was enough to dump a lot of keywords into content in order to rank high are long gone. While writers might fear that writing for search engines means that they’ll have to take away from the natural flow of user-oriented writing, this is far from the truth. The ranking factors are more and more focused on what...
Kyle is browsing one of his favorite sports websites. He's reading about the new marathon that he'd like to participate in. Suddenly, there it is! In the middle of the article, an ad jumps up at him. It's showing a pair of running sneakers with a special discount just for him. Kyle isn't annoyed by this because wouldn't you know it, he's actually in need of a new pair. He...
