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Curious to know what are the major digital marketing events in April? We have the most comprehensive list!April 1011 The Definitive Digital Marketing Gathering – Digital SummitLos Angeles, CAApril 15Glossy Forum: The Beauty RevolutionNew York City, NYApril 23Ad Age Next: OTTNew York City, NYApril 24How To Win In China’s Beauty Market – CEWNew York City, NYApril 29Digital Content New Fronts IAB 2019New York City, NYApril 30Social Media Week: New...

As of January 2019, almost 4.4 billion people were active internet users and 3.5 billion were social media users (Statista). These numbers are showing the amazing potential of social media for brands. However, as the sheer volume of branded content posts is increasing, it’s becoming increasingly hard to reach users in a meaningful way and actually grow brand awareness. With changes in privacy concerns and social media algorithms, brands need...

If anyone doubted that multichannel marketing is the optimal advertising strategy, 2018 surely convinced that one person. Not only did Google again make a huge change in its algorithm with mobile-first indexing, but GDPR and the Facebook Cambridge Analytica scandal also impacted the way data is collected and used. What if Facebook disappeared scenario almost happened and users got harder to reach and define. Digital advertising is moving at the...

As users change their behavior, digital marketing has to adapt and follow the surviving and new trends, while abandoning practices that don’t yield results. Innovation in technology and digital channels shapes the road to consumers. Keeping an eye on future predictions and riding the wave of innovation before certain practices become over-used, not only explores the best ways to communicate with users but also positions brands as fearless leaders. As...

As a brand selling to clients, you should never ask: what can we do to make it look like we care, you should ask: what can we do to show our clients that we care? Cue in Dove's brilliant Real Beauty Sketches that parallels how we perceive ourselves and how others perceive us. An artist drew women based on their own description and based on the description of a stranger....

 Extraordinary Symbiosis of Word of Mouth and Social Media Let's talk about Lauren. Lauren is a millennial who loves animals, singing, and hanging out with friends. You can rarely see her without a smartphone in her hand, as if it was surgically attached to her, replacing her mouth as the main way of communication. You know, pretty standard stuff. At the moment, she's typing down a message to her close friend...

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