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As of January 2019, almost 4.4 billion people were active internet users and 3.5 billion were social media users (Statista). These numbers are showing the amazing potential of social media for brands. However, as the sheer volume of branded content posts is increasing, it’s becoming increasingly hard to reach users in a meaningful way and actually grow brand awareness. With changes in privacy concerns and social media algorithms, brands need...

  January 11 brought a mild anxiety attack to all publishers and brands that heavily relied on Facebook to attract more audience. Mark Zuckerberg’s decision to change the news feed algorithm to prioritize friends and family posts over news and marketing content is a double-edged sword; while it helps people see more posts and shares of their friends and family, it can negatively affect smaller publishers and cause traffic decreases. Alex, an...

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