Why I Like ReportingI don’t care if I lose my social status and never get a date again, I really have to say why I like reporting.
There are days at work when I just get in the zone and crank numbers all day long and I don’t mind, on the contrary, I LOVE IT! Numbers are easy to manipulate, you can easily show how campaign outperformed all the campaigns in the history of advertising and do so by spinning numbers and choosing what metrics to showcase. That’s a thing with wrap-up decks: they make you, the writer, into an owner of the truth! You get to say what is good and why it’s good. You chose who that amazing rock star placement will be and you set up a red-carpet and have a drum roll for it too. You become larger than life when throwing around facts and benchmarks while stating the superiority of your campaign and obviously asserting your dominance in the world at large. Sometimes, I get so carried away in this truth making process that I feel a little bit like a messiah looking down at all those who can never come up with such an amazing symphony of logic.
You are looking at the report and piecing a puzzle. Blame it on my OCD or ANAL perfectionism but I really like making reports come out right.
There are also less glorious days but nonetheless worth a mention. I call them puzzle solving days. You are looking at the report and piecing a puzzle. Blame it on my OCD or ANAL perfectionism but I really like making reports come out right. My colleagues think that I am annoying when I push tables 1mm to the left to make sure page is print-ready aligned. But that’s me! I will always get a little bit nauseous if the dollar signs are not adequately used in the CPM column. Secretly, I think it’s great when you find a mistake and you fix it, be it a simple sum formula or a vlookup function, you become the “righter” of all the wrongs. No matter what that f*ck-up is I feel damn great when I fix it.
Lastly, I just changed my mind, yes I still want my social life and hoping to find a love, so this blog post will have to stay anonymous.