The AdOps team initiated their journey to revitalize and optimize Ad Operations by emphasizing metric precision. They embarked on crafting accurate and useful benchmarks for CTR, VCR, and Viewability. This robust process involved data exploration and segmentation, providing a granular view of performance trends over time. Next, the team spearheaded a transformation of the existing billing and pacing processes and spreadsheets, introducing automation to these fundamental tools. This automation streamlined data handling, extraction, and utilization, simplifying the billing process and significantly enhancing workflow efficiency. In pursuit of accuracy and efficiency in revenue tracking, the team introduced an automated feature to the billing sheet. This feature projected and tracked delivered budgets, ensuring a more precise management process for quarterly delivery.
Addressing challenges arising from inconsistent campaign naming conventions, the AdOps team employed Google Apps Script to create an automated spreadsheet. This innovative solution provided a structured repository for campaign information, streamlining campaign management. The team proposed a highly efficient pacing document in Google Sheets to tackle the absence of a dynamic campaign optimization tool. This document harnessed the power of macros and advanced formulas, streamlining the data population process and ensuring precise, data-driven campaign management.