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The power of organization and scaling: Navigating challenges to ensure Success
CASE STUDY
SERVICE
Paid Social Advertising
The Challenge
Our collaboration commenced with a client deeply entrenched in the jewelry industry, overseeing a diverse portfolio of brands, all dedicated to the burgeoning world of e-commerce. However, the challenge at hand was formidable. The client presented us with a staggering workload, churning out 40 to 60 campaign builds each month, requiring meticulous attention to detail. What indeed intensified the challenge was the short time frame, with an unrelenting 1-2 week turnaround period. In this fast-paced environment, we routinely confronted roadblocks such as creative delays and recurring issues with audience mix-ups.
The Solution
In response to this formidable challenge, we devised a comprehensive solution that focused on rapidly scaling our team's capacity. This involved augmenting our resources and enhancing our operational efficiency to ensure every project was completed on time and met the highest standards of quality. With an unwavering commitment to detail and organization, we established a rigorous system without room for oversight. Our team's ability to seamlessly manage multiple projects while maintaining quality control ensured that everything would stay intact.
The Result
The results of our collaborative effort were nothing short of remarkable. By implementing our solution, we not only met but consistently exceeded the client's expectations. The client witnessed a remarkable improvement in project delivery times, substantially reducing creative delays and audience mix-ups. The increased efficiency allowed for a significant uptick in the number of builds, ultimately resulting in enhanced revenue and customer satisfaction for our client. Furthermore, our meticulous project management ensured that all projects were executed flawlessly, positively impacting the client's brands in their competitive market.
30%
Reduced Project Delivery times
40%
Slashed Creative Delays
Targeting Triumph: Finding the perfect audience
CASE STUDY
SERVICE
Paid Social Advertising
The Challange
The client came to us with a pressing concern – their campaigns were performing poorly, and they sought our expertise to address this issue. As we went deeper into their campaigns, we pinpointed the problem. It became evident that the targeted audience, crucial for campaign success, was not optimized for the specific brand and the creative content.
The Solution
To tackle this challenge, we devised a strategic solution. We analyzed the existing targeting, the promoted products, and the specific creative we had available to craft a new and refined audience, drawing from the existing one and infusing our insights and experience. This involved the creation of Lookalike Audiences (LALs) and tailored custom targeting options, carefully designed to align with the brand's objectives and the campaign's messaging. The aim was to unlock the audience's full potential, aligning it perfectly with the brand's identity and message.
The Result
The impact of our solution was transformative. The newly optimized audience played a pivotal role in elevating campaign performance. Our campaign met and exceeded expectations, outperforming industry benchmarks by 88%. It soared to become the top-performing campaign within the client's portfolio. The positive results were a testament to the power of strategic audience optimization and the effectiveness of our tailored targeting strategies. This success translated into increased engagement, conversions and ultimately contributed to the brand's overall marketing triumph.
80%
Outperformed the Benchmark
25%
Increased Campaign ROI
47%
Increased ER
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