We delved into meticulous budget planning and forecasting well in advance to ensure success. By analyzing past data and leveraging our expertise, we strategized and formulated a plan tailored to the most critical quarter and the bustling holiday season. Prompt action was taken to create and schedule holiday-centric ad copies across 18 markets, meticulously fine-tuning each for maximum impact. Timely optimization of budgets and bid strategies became our daily practice to steer the campaigns toward success. Since there were campaigns with different KPIs, Conversion campaigns focused on Revenue increase, and Awareness campaigns targeting traffic, we balanced our strategies to ensure all goals were met by Identifying key high-performing areas within Brand and Shopping to drive profitable revenue as well as targeting users early in their purchase journeys by scaling Discovery and Generic Text campaigns early on. Not only would this drive traffic, but it would fill retargeting pools and keep Client top-of-mind leading up to peak dates. We reacted to performance trends quickly with the execution of manual bid overrides in Brand and Generic Text campaigns and expanded Generic Text by employing Competitor Conquesting to drive enhanced levels of quality traffic. This was all done in coordination with the marketing team from the client side, and we functioned as an extension of their team with continuous support, guidance, and consultancy; this period went smoothly.