Voice search is one of the hottest topics in marketing right now. As I come home from work and tell my TV to play “Orange is the New Black” or ask my phone for the “best 5 minutes abs workout”, I can understand why we’re all buzzing about the next big thing. However, as you start to get deeper into it, the main question is actually how big it is...
Curious to know what are the major digital marketing events in April? We have the most comprehensive list! April 10 11 The Definitive Digital Marketing Gathering – Digital Summit Los Angeles, CA April 15 Glossy Forum: The Beauty Revolution New York City, NY April 23 Ad Age Next: OTT New York City, NY April 24 How To Win In China’s Beauty Market – CEW New York City, NY April 29 Digital Content New Fronts IAB 2019 New York City, NY April 30 Social Media Week: New...
As of January 2019, almost 4.4 billion people were active internet users and 3.5 billion were social media users (Statista). These numbers are showing the amazing potential of social media for brands. However, as the sheer volume of branded content posts is increasing, it’s becoming increasingly hard to reach users in a meaningful way and actually grow brand awareness. With changes in privacy concerns and social media algorithms, brands need...
No matter how good the ad or content that lead the users to your website is, the page that they land on is all the more important for the conversion. Landing pages are standalone web pages created with the conversion in mind. Advertisers will often ask why is the conversion rate low or bounce rate high, but this is something that publishers have no control of. Their task is to...
Before we get into all the juicy details, let’s first define native advertising. While it’s often mistaken with content advertising, it’s not necessarily the same thing. Native ads need to align with the organic content of a website, mimicking the tone and providing the value that the audience of that website expects. While traditional and programmatic media buying are still widespread, ad blocking and banner blindness are increasingly becoming a...
If anyone doubted that multichannel marketing is the optimal advertising strategy, 2018 surely convinced that one person. Not only did Google again make a huge change in its algorithm with mobile-first indexing, but GDPR and the Facebook Cambridge Analytica scandal also impacted the way data is collected and used. What if Facebook disappeared scenario almost happened and users got harder to reach and define. Digital advertising is moving at the...
As users change their behavior, digital marketing has to adapt and follow the surviving and new trends, while abandoning practices that don’t yield results. Innovation in technology and digital channels shapes the road to consumers. Keeping an eye on future predictions and riding the wave of innovation before certain practices become over-used, not only explores the best ways to communicate with users but also positions brands as fearless leaders. As...
When it comes to purchase intent targeting strategy, pay per click advertising is the way to go. However, smaller businesses will often struggle with this model, losing dollars without remarkable results. The first step in determining the effectiveness of your campaign is to enable conversion tracking (Forbes 2018). While automatic bidding saves a lot of time, manual bidding gives you control on all levels to allocate your budget towards strategies...
As a brand selling to clients, you should never ask: what can we do to make it look like we care, you should ask: what can we do to show our clients that we care? Cue in Dove's brilliant Real Beauty Sketches that parallels how we perceive ourselves and how others perceive us. An artist drew women based on their own description and based on the description of a stranger....
Alex was walking down the street, consumed by thoughts about the meeting he was going to have in the morning with an unsatisfied advertiser. As a campaign manager, he had to find a way to keep them happy and returning each quarter with more budget. The numbers didn’t tell a good story. Not a lot of users clicked on the advertiser’s ads, and the ones that did didn’t proceed to...
