Engaging external help Tag

Influencer marketing is one of those topics in advertising that we never stop talking about. We keep asking the same question - does it work and how to make use of it? Studies show that customers are influenced by recommendations from trusted sources when making purchasing decisions. Two most important conditions are that you’re reaching your buyer persona and that the influencers you’re partnering with have a trustworthy relationship with...

First of all, let’s define the type of crisis we’re talking about. We want to cover all those situations that negatively affect a business’s reputation or its bottom line. As horrendous as natural disasters can get, we want to focus more on the type of crisis coming from factors more or less under company’s control, for example, a faulty product that has to be recalled, employee misconduct, conflicts with interest...

As users change their behavior, digital marketing has to adapt and follow the surviving and new trends, while abandoning practices that don’t yield results. Innovation in technology and digital channels shapes the road to consumers. Keeping an eye on future predictions and riding the wave of innovation before certain practices become over-used, not only explores the best ways to communicate with users but also positions brands as fearless leaders. As...

When it comes to purchase intent targeting strategy, pay per click advertising is the way to go. However, smaller businesses will often struggle with this model, losing dollars without remarkable results. The first step in determining the effectiveness of your campaign is to enable conversion tracking (Forbes 2018). While automatic bidding saves a lot of time, manual bidding gives you control on all levels to allocate your budget towards strategies...

As a brand selling to clients, you should never ask: what can we do to make it look like we care, you should ask: what can we do to show our clients that we care? Cue in Dove's brilliant Real Beauty Sketches that parallels how we perceive ourselves and how others perceive us. An artist drew women based on their own description and based on the description of a stranger....

Kyle is browsing one of his favorite sports websites. He's reading about the new marathon that he'd like to participate in. Suddenly, there it is! In the middle of the article, an ad jumps up at him. It's showing a pair of running sneakers with a special discount just for him. Kyle isn't annoyed by this because wouldn't you know it, he's actually in need of a new pair. He...

Alice just got a new office job. She was sitting at her desk, thinking that she’ll really need to start working out more now that she’ll be sedentary for half a day. Having her trusty smartphone always with her made it easy to find a popular app that has everything she'll need to organize her exercises and lead her through the process. She also thinks that with a job, she’s...

 Extraordinary Symbiosis of Word of Mouth and Social Media Let's talk about Lauren. Lauren is a millennial who loves animals, singing, and hanging out with friends. You can rarely see her without a smartphone in her hand, as if it was surgically attached to her, replacing her mouth as the main way of communication. You know, pretty standard stuff. At the moment, she's typing down a message to her close friend...

There goes another good one, Charlie thought as Aimee was cleaning up her desk. She was with them for a year, and if Charlie was honest, it would be pretty hard to replace her. They ended their cooperation on friendly terms. Aimee was honest about the reasons for her notice – the conditions that the other company offered her were better. While Charlie’s publishing company was growing, he still wasn’t...

It seemed to Maya, the product director of the Crisp Tech company, that nobody slept for days. And yet everyone was happy and smiling – their new app was ready to hit the market! Not only did they manage to build out a perfect shopping assistant app that Maya was sure buyers everywhere would use, they also managed to put in place what seemed like a bulletproof marketing strategy that...

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