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If anyone doubted that multichannel marketing is the optimal advertising strategy, 2018 surely convinced that one person. Not only did Google again make a huge change in its algorithm with mobile-first indexing, but GDPR and the Facebook Cambridge Analytica scandal also impacted the way data is collected and used. What if Facebook disappeared scenario almost happened and users got harder to reach and define. Digital advertising is moving at the...

Erin had a pretty tough week. She was sitting at her desk on a Friday afternoon, waiting for the golden hour when she could get out of the office and put this exhausting week behind her.  She wanted to check her inbox before heading out, to make sure all her flagged emails were replied to. She got a new email – an advertisement. Well, great, she thought, this is all...

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