social media strategy Tag

As of January 2019, almost 4.4 billion people were active internet users and 3.5 billion were social media users (Statista). These numbers are showing the amazing potential of social media for brands. However, as the sheer volume of branded content posts is increasing, it’s becoming increasingly hard to reach users in a meaningful way and actually grow brand awareness. With changes in privacy concerns and social media algorithms, brands need...

 Extraordinary Symbiosis of Word of Mouth and Social Media Let's talk about Lauren. Lauren is a millennial who loves animals, singing, and hanging out with friends. You can rarely see her without a smartphone in her hand, as if it was surgically attached to her, replacing her mouth as the main way of communication. You know, pretty standard stuff. At the moment, she's typing down a message to her close friend...

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