In this day and age, it’s becoming increasingly difficult to be original and distinguishable from others. In the midst of mass production of ads keeping your brand above the others might seem like an impossible endeavor. On the other side, there are so many examples of campaigns that stuck with us years after they ran and maybe even made us regular customers of a brand. In an effort to learn...
A lot of marketers focus on producing excellent content that brings users to their website and helps them create and maintain brand awareness. However, no matter how good the content is, if there are not enough views, ultimately, it becomes useless. While social media is the first and most apparent go-to place to promote content, email is one of the best ways to promote content to registered users. A lot...
Publisher support teams can be a great addition to your business, but only if you pick the right people for the endeavor. Let us say you decided to stick to external help and not hire more people for your media business. Now, how do you choose the proper professionals? Let me tell you a story on how one of our clients found us, what dilemmas they had, and which questions they...
