CASE STUDY

AI-Assisted Pacing Sheet Automation

Description

To reduce manual effort and improve operational efficiency, macros were developed with the help of AI (ChatGPT) to automate daily tasks related to pacing sheet updates and client report generation. AI played a key role in writing, debugging, and optimizing the scripts, resulting in a scalable solution that saves significant time and ensures consistency.

AI-Enabled Campaign Data Processing

The process of updating the 3rd party pacing sheet previously involved manually pulling reports, sorting impressions and clicks by placement, and formatting the data. With support from AI, the team was able to quickly develop and refine Google Apps Scripts that automate this workflow. ChatGPT was instrumental in generating functional code, handling logic flows, and solving syntax issues, transforming a multi-hour manual task into a single-click operation.

Automated Report Writing with AI Support

Client-facing pacing notes were traditionally written manually to summarize campaign and package performance. Using AI-assisted script development, a system was built to pull live performance data into a structured Google Docs template. ChatGPT contributed to the script architecture, logic conditions, and language output, allowing for consistent, ready-to-deliver reports with minimal manual input.

Conclusion

This initiative demonstrates the impact of integrating AI into both technical development and content generation. ChatGPT functioned as a scripting assistant, enhancing efficiency, reducing human error, and enabling a repeatable solution that simplifies daily operations. The result is a reliable system that supports timely reporting with minimal effort.