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CASE STUDY
AI-Driven Brand Design for Casa di Campara
Description
Casa di Campara needed fresh, seasonal creatives that stayed true to their laid-back yet elegant brand identity. We responded by building a hybrid AI-powered workflow, combining ChatGPT’s image generation with Canva’s design tools to craft high-impact visual assets. Using real product images from the CDC website as reference, we generated realistic, sunlit scenes that made the brand’s pieces feel right at home, effortlessly aspirational, unmistakably Casa di Campara.
Visual brainstorming with ChatGPT
ChatGPT explored various image concepts and creative directions fed by our team, iterating through prompts while referencing Casa di Campara’s actual product imagery. This helped to land on a visual tone that captured the brand’s effortless elegance and Mediterranean-inspired charm.
Designing in Canva
Once the creative direction was established, Canva was selected for asset production due to its efficient interface and flexibility. It supported the design of both static and animated visuals that aligned with the brand’s aesthetic - fresh, sunlit, and consistently on-brand.
Conclusion
Pairing ChatGPT’s generating capabilities with Canva’s design tools created an efficient, AI-supported workflow. This approach allowed for faster concept development and consistent visual storytelling, demonstrating how AI tools can amplify creativity without compromising brand integrity.
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