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CASE STUDY
AI in Daily Visual Production
Description
In response to the need for high-frequency and high-quality visual content, AI tools were integrated into the team’s workflow to enable the rapid creation of Pinterest creatives for Bustle Social. By utilizing tools such as Freepik, Photoshop AI, and ChatGPT, the design process was significantly optimized, enabling the production of a large volume of creative and aesthetically relevant visuals in a shorter timeframe without compromising on quality.
High-frequency content production
AI tools enabled the rapid production of a high volume of unique visuals each week, cutting creative development time by nearly 50% compared to traditional methods.
Creative expansion of visuals without available assets
In cases where client-provided materials were unavailable, Photoshop AI was used to generate or enhance visual elements, enabling quick and efficient problem-solving in real time.
Copywriting and Concept Development
ChatGPT was used to generate creative concepts, slogans, and estimate production time, which helped speed up the initial design phase and improve collaboration among team members.
AI-Assisted Production in Photoshop and Freepik
AI functionalities in Photoshop enabled advanced image manipulation, while Freepik AI facilitated the creation of graphic elements such as textures, contributing to the overall aesthetic and dynamic quality of the
final visual.
Example of image manipulation using Photoshop AI, where glare was successfully removed from
the jar and visual elements were enhanced, such as adding jam to the spatula, to achieve a more balanced and aesthetically appealing composition.
Conclusion
Integrating AI tools such as Freepik, Photoshop AI, and ChatGPT into the visual production workflow significantly enhanced efficiency and creative output. The volume of unique visuals increased substantially within a short timeframe, without compromising on aesthetic standards or content quality.
Photoshop AI proved especially effective in scenarios where branded assets were unavailable, enabling rapid generation and adaptation of visual elements to meet campaign needs. ChatGPT contributed during the ideation phase by generating creative concepts and slogans, accelerating the development of directionally aligned visuals.
While minor refinements were occasionally needed post-generation, the overall impact of the AI-assisted workflow was a more agile and scalable creative process, capable of delivering high-quality results at volume.
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