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CASE STUDY

Smarter SEO Strategy – Backed by AI

Description

AI-supported SEO strategy was developed and executed for Casa di Campara, an in-house beauty and self-care brand. The initiative focused on enhancing organic visibility, elevating content quality, and ensuring multilingual accessibility across digital
channels.
By integrating AI tools into a coordinated workflow, the process combined technical accuracy, brand-consistent localization, and user-centric optimization at scale. The strategy encompassed technical audits, SEO copywriting, alt-text generation,

Content & Technical SEO Audit with SEMrush

The process began with a comprehensive content and technical audit using SEMrush, a leading SEO platform. The tool enabled high-speed scanning of hundreds of web pages, delivering a structured overview of critical SEO issues such as duplicate or missing meta descriptions, page
speed bottlenecks, broken links, and more. This allowed for efficient identification and prioritization of high-impact problems.
In addition to audits, SEMrush provided robust keyword research functionalities, helping identify top-performing search terms in both English and Bosnian. The platform’s competitor monitoring features also offered real-time insights into how regional and global brands were performing in
search rankings.

The image shows the results of an SEO audit conducted using SEMrush. The tool identified critical issues such as hreflang conflicts, duplicate meta descriptions and title tags, low text-to-HTML ratio, and blocked internal resources. This analysis enabled quick detection and prioritization of technical problems affecting SEO performance.

Titles & Descriptions with Claude.ai

Claude.ai, a generative AI model from Anthropic, was used to generate page titles and meta descriptions. The tool effectively balanced SEO criteria with natural, brand-aligned language.
This AI-powered copywriting approach resulted in fluent, human-like text that aligned with Casa di Campara’s luxurious tone while meeting search engine optimization standards.

Claude.ai demonstrated strong contextual awareness and stylistic consistency. It enabled the creation of tailored, emotionally resonant metadata aligned with user intent and regional preferences.

This spreadsheet shows a selection of product pages where titles and meta descriptions were optimized using
Claude.ai. The generated content preserved the brand’s sophisticated tone, while improving clarity, emotional appeal, and keyword relevance.

Multilingual Content Polishing & Cultural Adaptation With DeepSeek and
ChatGPT

After completing English-language metadata, localization was carried out using ChatGPT. Instead of literal translation, the model was applied to culturally adapt the content into Bosnian while preserving the brand’s soft-spoken, poetic tone. ChatGPT enabled stylistic rephrasing and subtle adjustments to maintain emotional nuance.

For longer content and more expressive adaptation, DeepSeek - a newer multilingual AI model - was also utilized. DeepSeek offered strong performance in preserving linguistic flow and tone, especially in complex or brand-sensitive content. Outputs generated by DeepSeek served as
high-quality drafts, which were then refined using ChatGPT as needed.

Impact: Enabled high-fidelity localization across product metadata and long-form content, reducing manual rewriting and preserving brand voice.

Ahrefs Alt Text Generator - AI for Image Accessibility & SEO

Image SEO optimization was handled using the Ahrefs Alt Text Generator. This AI tool efficiently created descriptive, keyword-enriched alt text for large volumes of images. The result was an improvement in both SEO value and accessibility compliance, particularly for users relying on
screen readers. By automating what is traditionally a time-intensive task, the tool enabledscalable optimization of visual content.

This spreadsheet displays the newly created alt texts for images in both Bosnian and English, generated using the Ahrefs Alt Text Generator. The tool made it possible to efficiently optimize a large number of images with descriptive, keyword-rich alt attributes, significantly boosting the site’s SEO and improving accessibility.

AI-Enhanced Competitive Research & Benchmarking

A detailed competitive landscape analysis was conducted by Vedad, benchmarking Casa di Campara against key local and global beauty brands.
Using a combination of SEMrush, ChatGPT, and manual UX review, the analysis covered:

  • Brand tone

  • Product presentation

  • Technical SEO performance

  • Localization strategy

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Outcome: Informed strategic positioning through a comparative understanding of brand strengths and SEO readiness across markets.

Conclusion

This initiative resulted in not only a fully optimized website, but also a repeatable and scalable workflow for AI-supported SEO. Each AI tool delivered measurable benefits - whether in reduced manual effort, improved content quality, or enhanced technical metrics. Most importantly, brand consistency was preserved in both English and Bosnian, without compromising tone or user experience.
While AI tools served as critical enablers, the core success came from structured collaboration, effective localization, and a strong narrative focus.

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