CASE STUDY

Training That Scales – SOPs with AI

Description

We leverage Guidde, an AI-powered tool, to create intuitive, step-by-step video guides for standard operating procedures and onboarding.
This process is further enhanced by integrating other AI tools like ChatGPT for natural-sounding narration and Gemini for refining written descriptions, and with Canva, ensuring polished visual documentation of all the guides in one place.
By transforming complex tasks into clear, digestible instructions (combining audio, video, text, and graphics), we significantly streamline training, standardize processes as much as possible, foster increased independence among team members by enabling self-service solutions, and ensure high-quality coverage during vacation periods, maintaining seamless operations regardless of team availability.

Use Cases and Workflow

Junior team onboarding & training - Facilitated rapid and effective onboarding of new team members through accessible, detailed video walkthroughs for essential operational tasks, reducing training time and ensuring workflow consistency across diverse client accounts.

Team independence - Empowered staff with a self-service library, enabling independent problem-solving and reducing reliance on direct oversight or peer clarifications, which saves significant time.

Standard operating procedure (SOP) documentation - Established a centralized, easily updatable library of visual SOPs for all recurring tasks, from campaign setup to reporting, research, and account management, thereby minimizing errors.

Quality control & consistency - Guaranteed high-quality deliverables by standardizing task execution through visual guides, ensuring consistent output for all client-facing materials.

Operational continuity - Ensured tasks are performed to the same high standard during staff absences (e.g., vacations) and periods of growth or transition, guaranteeing uninterrupted service quality.

Conclusion

We strategically utilize Guidde to enhance internal efficiency, elevate training quality, and ensure consistent, high-standard execution across operational tasks for our clients. The "eMP magic" lies in customizing each guide to individual account, client, department, and market needs and practices, which significantly contributes to maintaining our service quality, especially during periods of team growth or vacation coverage.