top of page

CASE STUDY

Turning Slides Into Stories with AI

Description

To close the 2024 recap presentation for The Daily Wire, a short, animated podcast-style video was developed as an alternative to a traditional thank-you slide. The objective was to deliver a memorable, human-centered ending that captured the team’s collaborative spirit and emphasized value beyond performance data. 
 
The video was fully AI-assisted and featured stylized cartoon representations of team members in a fictional podcast setting. This creative approach introduced humor and personality while reinforcing the partnership dynamic and the team’s ongoing dedication to day-to-day collaboration. 

Scriptwriting & Storyboarding

A short script was developed to reflect the internal collaboration behind each campaign. The tone was intentionally light and team-focused, offering a relatable glimpse into the dynamic that drives project success.

Character Design with DALL·E

AI-generated illustrations of team members were created using DALL·E, styled to match The Daily Wire’s podcast aesthetic. Visual elements were customized to reflect individual personalities while staying on-brand. 

Voiceover Production with ElevenLab

Voiceovers were generated using ElevenLabs, resulting in natural-sounding dialogue that aligned with the script’s conversational tone and added to the video’s authenticity. 

Animation & Lip-Syncing with Hedra

Hedra was used to animate characters and synchronize facial expressions with voiceovers. This produced a cohesive, expressive video with smooth, character-driven delivery. 

Final Assembly in CapCut

All visual and audio components were brought together in CapCut, where final pacing, transitions, and layering were refined to deliver a polished, engaging closing piece. 

Conclusion

The video served as the closing element in the 2024 recap deck and stood out as a memorable moment. It successfully shifted the tone from formal reporting to a more personal, emotionally resonant close.  
By leveraging AI tools to craft a personalized and engaging narrative, the team demonstrated a deeper understanding of the client relationship - beyond metrics, into meaning.

bottom of page